01Custom software & tools
Purpose-built tools for the specific tasks your business needs to manage: internal workflows, dashboards, customer processes and custom product features.
WORKFLOWS · INTERNAL TOOLS · CUSTOM BUILDHOW I CAN HELP
Practical software.
Built for real work.
I design and build practical software around the work your business needs to get done. That can mean ordering systems, internal tools, custom apps or automation between the tools you already use. We start with the real process, then shape a clear experience around it—so the result is useful after launch, not just polished on screen.
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02Ordering systems
Customer ordering and restaurant tools designed together—from menu discovery and checkout to the team's order workflow.
CUSTOMER ORDERS · MENU TOOLS · OPERATIONS
03Workflow automation
Reduce manual handoffs by connecting forms, data and the tools already in use. Scope each automation around the real process, including review and fallback steps.
PROCESS · AUTOMATION · INTEGRATIONS
04Custom mobile apps
Fully custom-coded mobile apps shaped around your product, users and day-to-day tasks. I can take the app through release on iOS and Google Play.
PRODUCT THINKING · DESIGN · CUSTOM DEVELOPMENT
05Digital product redesigns
Rework an existing digital product or business workflow: clarify the journey, improve the interface and rebuild the parts that get in the way.
PRODUCT · WORKFLOW · REDESIGNStart with the real workflow.
I’m an artist and product builder. I look at how people move through the work, where time or information gets lost, and what a tool could make simpler. Then I shape the experience and build software around that real need.
TELL ME WHAT YOU’RE BUILDINGTOOLS FOR ALL KINDS OF WORK
Different industries.
Built around real needs.
A farm, software product, restaurant and local service each run differently. I shape the tools, automations and customer experiences around the work people need to get done.
Agriculture & food
Farms, growers, suppliers and food brands.
SaaS & software
Product stories, features, pricing and demos.
Restaurants & hospitality
Menus, ordering, bookings and stays.
Online stores & products
Catalogues, product pages and buying journeys.
Professional services
Clinics, consultants, studios and local teams.
Real estate & property
Listings, developments and enquiry paths.
Education & communities
Courses, programmes, memberships and resources.
Creative, events & more
Portfolios, campaigns, events and new ideas.
REFINE IT TOGETHER
A quick reply.
Hands-on through revisions.
I reply as soon as I’m on my phone, usually within 10–20 minutes, and stay actively involved as we work through revisions. I believe the best result works for your business and the people using it, so we keep refining the details together through launch.
THE WAY I WORK · FROM FIRST THOUGHT TO LIVE PRODUCT
Art sets the direction.
Technology brings it to life.
I bring an artist’s eye, a background in CGI animation and creative direction, and a practical build process to every project. The result starts with your business and ends with software that works in the real world.
STARTNeeds help
Business brief
Offer, audience, brand language, goals and references.
Art direction
Story, visual mood, palette, type, imagery and motion.
User experience
Customer and staff journeys, task flows and the steps between them.
Technical build
Software, data, automations, forms, ordering flows and integrations.
AI + project data
Curated brand, data and code context; guided AI work, reviewed by me.
Launch
Real workflow checks, connected systems and final refinement.
FINISHReady to return