Restaurant-owned direct ordering · India

Own the place your regulars order from.

We build your restaurant's own ordering website: your brand, menu, cart, payment, pickup or delivery. Keep marketplaces for new customers. Give regular customers your own link.

Free written fit check · no sales call · 20-minute first reply, Monday–Friday 9:00 am–6:00 pm IST
SP Studios feeNo percentage of food-order value
Direct Launch₹99,000 + GST · one outlet
First stepFree written restaurant fit check

01 · The customer job

Use discovery. Then make the return direct.

Zomato, Swiggy and other marketplaces can remain useful places for a new customer to find the restaurant. The owned channel gives people who already know the restaurant another clear way to come back.

That return path can carry the restaurant's own menu, service area, cart, checkout and customer communication—without SP Studios taking a percentage of the food order.

02 · A simpler path

From discovery to direct return.

This is the intended customer journey—not a promise of traffic, orders or revenue.

  1. 01
    Find

    See the name, food, location and opening information without hunting.

  2. 02
    Understand

    Read a clear menu and know what makes the restaurant worth choosing.

  3. 03
    Choose

    Move through useful categories, appetising restaurant-approved photos, prices, item choices and relevant pairings on a phone.

  4. 04
    Order

    Choose items, use the agreed checkout and receive a clear confirmation through the restaurant-owned channel.

  5. 05
    Return

    Come back to a customer channel owned by the restaurant instead of starting from a marketplace every time.

03 · Real product evidence

BongFoods is the operating context.

BongFoods is Sohan's own restaurant business and founder-built website—not a commissioned client project or borrowed testimonial.

Live BongFoods phone-number ordering entry
Live phone entry
Live BongFoods menu
Live menu
BongFoods delivery location screen using safe test location data
Location flow · safe test location

The public screens visibly show a branded phone-entry interface, a food-led menu with rupee pricing, and a map screen with location controls. The location capture uses safe test location data.

Evidence boundary: the stills do not prove OTP delivery, search, cart, checkout, saved addresses, completed orders, captured payments, savings, conversion gains or revenue. BongFoods custom product features are not automatically included in every launch; the accepted Direct-Order Plan controls the scope.

See the BongFoods project →View live website ↗

04 · Accepted launch operation

From the first tap to a prepared order.

This is the operating flow SP Studios can include, build and test after the written plan is accepted. It is not presented as verified BongFoods restaurant-side production evidence.

Food presentationPhotos prepared for the restaurant—not dropped into a template.

We select, crop, colour-balance and place restaurant-approved images for the actual menu and mobile layout. If fresh photography is needed, the shoot is priced and approved separately. We do not invent dishes the restaurant does not serve.

  1. 01
    Choose the meal

    Customers browse a mobile menu designed around the restaurant’s own colours, type, voice and approved food. They choose portions or add-ons and can see useful pairings such as a drink, side or dessert.

  2. 02
    Confirm the order

    The cart keeps quantities, instructions, pickup or delivery details and the final amount clear before the customer continues.

  3. 03
    Pay the restaurant

    The approved payment gateway runs under the restaurant’s verified merchant account. Subject to the provider’s rules, settlement goes to the restaurant’s linked bank account; SP Studios never holds food-order money.

  4. 04
    Receive it privately

    Once built and tested, the order reaches the restaurant’s private partner screen with its time, items, customer details and agreed pickup or delivery information.

  5. 05
    Accept and prepare

    Restaurant staff accept or decline, set the supported preparation time, and mark the order as preparing and ready. Rider details appear only when the selected delivery connection supports them.

  6. 06
    Keep the customer updated

    The customer sees the confirmed order and the status states the restaurant has actually updated, through the website or the agreed message route.

05 · Fixed path

Check the fit. Fix the plan. Launch the channel.

No build payment is requested until the restaurant accepts the written scope, responsibilities, schedule and payment stages.

Restaurant Fit Check

Free

A written check before either side commits.

We review the outlet count, menu, existing order routes, repeat-customer access and direct fulfilment readiness.

Direct-Order Plan

₹4,900 + GST

A finished decision pack before the build.

Customer journey, fulfilment responsibilities, agreed connections, complete launch scope, schedule and fixed price. Credited into the accepted launch.

Multi-Outlet Launch · Two to five outlets

From ₹1,50,000 + GST

One brand with outlet-specific ordering rules.

Adds outlet choice, location-specific menus, availability, hours and fulfilment rules. The paid Plan fixes the final scope and price before build payment.

06 · Included foundation

Direction through launch.

  • Restaurant-specific customer journey and responsive visual direction
  • Restaurant-approved food images prepared, cropped and presented for the brand; new photography is separate scope
  • Mobile menu setup for up to 50 approved initial items
  • Categories, item options, recommended pairings and availability controls within the agreed platform
  • Cart, checkout and one approved payment connection that settles through the restaurant’s verified merchant account
  • Private order screen with new-order alert, accept or decline, supported preparation time and status controls
  • Customer confirmation and status view using the states agreed in the paid Plan
  • Pickup and restaurant-defined delivery rules within the written scope
  • Order notifications through one agreed route; rider details only when the selected delivery provider supports them
  • Basic analytics, Google/Instagram/WhatsApp link guidance and printable QR launch pack
  • Two consolidated feedback rounds, launch QA and three months of Managed Care

Kept outside unless agreed

No hidden custom system.

  • Riders, delivery operations or live food-order customer support
  • Custom POS, ERP, marketplace, loyalty or bespoke API integrations
  • Marketplace customer-data imports or guaranteed customer migration
  • Photography, video production, paid advertising or a full new brand identity
  • Domain, payment-gateway, delivery, SMS, WhatsApp or other provider charges
  • Guaranteed traffic, rankings, direct orders, savings or revenue

07 · Plan before build

A finished decision pack—not a sales call.

The ₹4,900 + GST Direct-Order Plan records the repeat-customer journey, menu and fulfilment setup, restaurant responsibilities, agreed connections, complete launch scope, schedule and fixed price.

You receive the written decision pack to keep. There is no obligation to buy the launch. Accept the same launch within 14 days and the full Plan fee is credited into it.

Check restaurant fit first See scope and payment rules

08 · Practical questions

Before you send the brief.

01How much does the direct-ordering launch cost?+

The free Restaurant Fit Check comes first. If the operating setup fits, the Direct-Order Plan is ₹4,900 + GST and is credited into the accepted launch. Direct Launch for one outlet is ₹99,000 + GST within the published scope. Multi-outlet work begins at ₹1,50,000 + GST and receives one fixed price in the Plan. Three months of Managed Care are included; standard one-outlet care is ₹2,900 + GST per month after that if continued.

02Does this replace Zomato or Swiggy?+

No. A restaurant can keep using marketplace platforms for discovery and convenience. The owned website gives customers an additional direct route when they already know the restaurant and choose to order from it.

03Does SP Studios take a percentage of orders?+

No. SP Studios charges fixed service and optional Managed Care fees. Payment gateways, delivery providers, messaging tools and other third parties may charge their own fees.

04Where do customer payments go?+

Online food-order payments should settle into the restaurant’s own approved payment-gateway account, subject to that provider’s KYC, pricing and settlement terms. SP Studios does not hold the restaurant’s food-order revenue.

05Who handles delivery, cancellations and refunds?+

The restaurant and its selected delivery providers do. SP Studios builds and maintains the digital ordering channel; it does not prepare food, operate riders, accept live orders on the restaurant’s behalf or decide customer refunds.

06Can the whole project stay written?+

Yes. The fit check, planning, uploads, feedback and approvals can stay written. A call is optional. The restaurant must still provide accurate business information, complete provider KYC and approve its commercial rules and test order.

07Will the website automatically bring customers?+

No. The restaurant needs an existing or growing audience and must actively place the direct link on Google, Instagram, WhatsApp, packaging, receipts, QR codes and other approved customer touchpoints. SP Studios does not guarantee traffic, orders or savings.

09 · Free fit check

Tell us what customers need to do.

Send the restaurant, current website, goal and timing. There is no payment in this form. You receive a first written reply within 20 minutes during studio hours—a clear fit answer or one useful question. If you send it outside studio hours, the clock starts at the next opening.

Private studio inboxMonday–Friday · 9:00 am–6:00 pm IST · no sales call required

Free restaurant fit check · about 60 secondsNo account, payment or mailing list.

The Fit Check is free. First written reply within 20 minutes during studio hours (Monday–Friday, 9:00 am–6:00 pm IST). Outside those hours, the clock starts at the next studio opening. Read the privacy note.